We pay for the first test
The traffic test runs on our budget. No risk to your runway.
Growth partner · cohort financing
We're looking for apps ready to grow 10x — with a marketing team that funds it
You built a product doing $10–20K a month. We bring the traffic expertise and the capital to scale it. You keep building.
Apply for review
Free traffic test at our expense. No equity upfront.
Monthly revenue target
$150K
×10
Paid channels4
Payback window≤ 90 d
Equity given up0%
01
Traffic test at our cost
02
Capital against cohorts, not equity
03
Exit any time
01
Why teams work with us
Cohort-based financing
Marketing capital raised from a partner against your cohorts, not against your cap table.
Marketing partners on tap
UA buying, creative production, influencers, ASO — a bench you'd take a year to hire.
Analytics-first
LTV, payback and cohort ROAS are modelled before we spend a dollar.
You keep the product
No takeover of the codebase, the roadmap or the store accounts.
Exit is easy
Termination terms are written into the first agreement, not negotiated later.
02
How it works
Step 01
Screening
You give us analytics access. We model LTV, payback and the ceiling of your niche.
From you: analytics access
Step 02
Traffic test — on us
We run paid acquisition at our own expense and test hypotheses on real cohorts.
From you: store assets, 2 calls
Step 03
Cohort financing
If the metrics hold, a financing partner steps in. Money goes into marketing against specific cohorts. Your equity is untouched.
From you: a signature, no shares
Step 04
Scale to 10x
Creative pipeline, channel mix, budget scaling and weekly metric reviews with your team.
From you: keep shipping
Step 3 is the part most publishers don't offer: growth capital that sits against measured cohorts, so scaling the budget never costs you a share of the company.
03
Do we fit?
We're a fit if
- $10–20K+ monthly revenue
- In-house team of 5–10
- Strong engineering
- Live product with retention data
- Ready to scale paid UA
04
What the first 7 days look like
We don't publish case studies yet. What we can publish is the exact week you go through after applying — and the artifact you own at the end of each stage.
Day 1
Application review
We read the application, check it against the criteria and answer either way.
You getA yes or a no, in writing
Day 2–3
Call & data access
A 30-minute call, then read-only access to your analytics.
You getScreening summary of your funnel
Day 4–5
Audit
We rebuild your acquisition maths from raw data, not dashboards.
You getLTV / payback / cohort model of your traffic
Day 6–7
Test plan & decision
Channels, creatives and budget for the test — at our expense — or an honest no.
You getWritten test plan and financing terms
05
Questions teams ask first
No. The financing is raised against cohort performance, not against your cap table. There is no equity component at any stage of the standard agreement.
A partner funds marketing spend against a specific, measured cohort of users. Repayment comes from the revenue that cohort generates, on a schedule agreed before the money is spent. If the cohort underperforms the model, we stop buying — we don't refinance the problem.
You do — the codebase, the store accounts, the ad accounts and the data. We work inside your accounts and hand over access documentation at any point you ask.
Analytics access, store assets and roughly two calls of your time. The media budget for the test is ours and is not billed back to you if we decide not to continue.
Seven days from application to a written decision: a reply on day 1, a call and data access on days 2–3, the audit on days 4–5, and the test plan or an honest no on days 6–7.
Termination terms are in the first agreement: a notice period, a handover of accounts and creatives, and no claim on your product or future revenue beyond the cohorts already financed.
Apply for review
Four fields we actually read. If your app is outside the criteria we'll say so in the reply instead of going quiet.